Famous Brand Slogans / Taglines & What To Learn From Them

Top brand slogans/taglines
Prime model slogans/taglines

A model slogan is the promoting tagline that conveys the model’s spirit within the shortest approach attainable. In just some phrases, you’re anticipated to understand the vibe of your model.

Prime 7 Model Slogans

These few phrases may offer you tons of hassle, as a result of it’s not straightforward to provide you with an excellent model slogan.

That’s why I wrote this text – to showcase some good slogan examples in your inspiration.

Get impressed by the well-known slogans that really work.

By taking a look at a few of the well-known manufacturers’ slogans and the story behind them, you’ll perceive what parts make them profitable.

Then, we’ll undergo some ideas that will help you write a catchy slogan in your firm.

Taglive vs Slogan

Individuals typically use them as interchangeable synonyms however they don’t imply the identical.

Bigger corporations will often have one tagline e.g. Disney’s tagline is “The happiest place on earth”; and lots of slogans e.g. Disney’s slogans are “The place goals come true”, “I’m going to Disneyland”, “The place the magic started” and extra.


  • A tagline is concerning the enterprise itself, and will stand the check of time (it doesn’t change).
  • Taglines symbolize the tone and feeling you need on your services or products.
  • It’s typically a part of your organization graphics ant it stays with you on a regular basis.


  • Slogans are meant to be much less lengthy lasting and extra versatile.
  • They’re typically utilized in promoting campaigns. (they modifications over time).
  • Slogans are sometimes used just for one product, or one marketing campaign.

On this article let’s give attention to slogans, or promoting taglines if you want.

1. Nike – “Simply Do It”

The Nike’s “Simply do it” slogan, was created 30 years in the past by renown promoting company Wieden + Kennedy and it’s nonetheless one of many core elements of Nike’s model.

Nike’s well-known slogan, “Simply Do It,” was impressed by the final phrases of Gary Gilmore, a assassin on dying row.

The marketing campaign launched in 1988 was extremely profitable ever since, by that includes quite a few notable athletes to be able to appeal to clients and promote the picture of Nike.

Nike slogan “Simply Do It”

Nike created a picture of success via the mixture of professional athletes and motivational slogans emphasizing sportsmanship and well being.

Colin Kaepernick is the brand new face of the corporate’s new “Simply Do It” marketing campaign.

Based on the research carried out by researchers from Texas Tech College referred to as “A research of the antecedents of slogan liking” the Nike “Simply Do It” was probably the most recalled slogan of all.

What can we study from Nike slogan?

  • It really works as a result of it’s motivates individuals. Nike is about sports activities and understanding. “Simply do it” feels like a private coach, pushing you to rise up from that sofa and do the work to get outcomes.
  • The slogan is common and intensely private which results in clients associating their purchases with the prospect of attaining greatness.
  • It’s in all places – that’s why it really works. Nike is a strong model with monumental promoting potential.

2. Apple – “Assume Totally different”

When IBM introduced a “Assume” slogan, so Apple introduced their new marketing campaign in 1997 with its slogan “Assume Totally different” created by promoting company TBWA.

Craig Tanimoto, artwork director of TBWA stated:

IBM’s marketing campaign says “Assume IBM” and Apple could be very totally different from IBM, so “Assume Totally different” was an fascinating idea and the concept these phrases might be hooked up to a number of the world’s most different-thinking individuals.

The “Assume totally different”  marketing campaign was maybe probably the most profitable promoting marketing campaign of all time.

Apple slogan “Assume Totally different”

Apple went so audacious and maybe preposterous by putting nice minds and achievers subsequent to the Apple emblem: Albert Einstein, Muhammad Ali, Gandhi, Bob Dylan, and Amelia Earheart.

The “Assume totally different” slogan was launched in “The loopy ones” business which performed a pivotal position in serving to Apple obtain one of many biggest company turnarounds in enterprise historical past.

When the “Assume Totally different” marketing campaign launched, Apple instantly felt the increase regardless of having no vital new merchandise, and altered individuals’s notion of Apple merchandise simply being some “toys”.

Listed here are couple nice issues concerning the slogan:

  • It’s minimalistic, elegant, and efficient. It’s every part that Apple was striving to be.
  • It’s manufactured from simply two phrases, nevertheless it tells the model’s story. Apple is all about innovation and altering the world. It’s all about considering in a different way.
  • When you hear this slogan, it’s unattainable so that you can overlook it.

In the event you affiliate with larger qualities (braveness, creativeness, creations), your advertisements might be much more evergreen.

Individuals will assault you on your audacity, however at the very least you’re selling nice position fashions.

The tagline was so good that Apple discovered alternative ways to revive it all through its advertising campaigns through the years.

three. L’Oreal – “As a result of You’re Value It”

Make-up is a controversial challenge as a result of ladies who put on make-up are criticized for being pretend and never respecting their pure magnificence.

Society criticizes them once they spend extra money on high-quality make-up.

“As a result of I’m Value It” was on message in 1973, and at present we all know that an astonishing 80% of girls acknowledge and reply to this constructive phrase and highly effective sentiment.

L’Oreal discovered a easy approach to persuade ladies they don’t seem to be doing something incorrect when shopping for and making use of make-up.

Loreal slogan “Since you’re value it”

Written in 1973 when a social revolution and a brand new spirit of feminism was in full swing, it appears clear that the phrase might solely have been written by a lady.

In its essence, that is truly a feminist phrase.

Ilon Specht was a copywriter with McCann Erickson again in 1973. She was regarded as unique, unconventional, artistic and unbiased. Thankfully, she labored on the L’Oréal account!

Nobody has the suitable to criticize a lady for one thing she needs and likes to do.

This turned a legendary phrase by means of a marketing campaign that concerned highly effective ladies as model ambassadors. Jane Fonda and Freida Pinto – sufficient stated.

four. KFC – “Finger Lickin’ Good”

This slogan is so good that it managed to stay round because the 1950s. It simply exhibits that when a slogan is actually good, tendencies can do nothing towards it.

KFC slogan “It’s finger lickin’ good”

The philosophy behind slogans hasn’t modified. Simply make it easy and catchy, and also you’ll be good for many years.

Why does “Finger Lickin’ Good” work?

  • It describes individuals’s emotions about KFC meals. The slogan itself makes you consider tasty meals, and that’s precisely what the creator was striving for.
  • The lickin’ half is so informal that it makes the model really feel like residence. It’s how individuals speak in a conversational, informal tone. A single phrase exhibits that this isn’t a pretentious restaurant. It merely serves the consolation meals you need to maintain consuming each day.

5. Coca-Cola – “Open Happiness”

Coca-Cola is lucky to have had a number of the biggest artistic expertise in promoting work on their advertising and Open Happiness (2009) campaigns featured a few of the greatest slogans the corporate has ever produced.

Throughout a time of financial downturn, Coca-Cola needed America to “Open Happiness” with its new tagline.

When defining happiness, Coca-Cola believes the search for true happiness shouldn’t be a quest, however a selection.

Coca-Cola slogan “Open Happiness”

Open Happiness was the longest used slogan within the historical past of the corporate.

Advertising for The Coca-Cola Firm based mostly on the Open Happiness theme additionally appeared in america as print advertisements in newspapers, in tv commercials, in outside promoting, and in in-store promoting, supply: Wikipedia.

What’s good about “Open Happiness” slogan?

  • You’ll be able to’t deny it – it’s catchy. Slogans succeed once they’re memorable.
  • As an alternative of speaking concerning the product, they speak about how the product makes individuals really feel.
  • These three phrases differentiate the model – a fantastic tagline units a flag within the floor however making a declare concerning the model.
  • It Instills constructive emotions concerning the model – assiociating happiness with the model? – Nice transfer Coca-Cola.

This slogan doesn’t speak about how Coke style, seems or smells – however it does depart an impression!

Need to see extra Coca-Cola promoting slogans?

6. Dunkin’ Donuts – “America Runs on Dunkin”

Dunkin’ Donuts launched, in April 2006, probably the most vital repositioning effort within the firm’s historical past by unveiling a model new, multi-million greenback promoting marketing campaign underneath the tagline “America Runs on Dunkin.”

The “America Runs on Dunkin’” is a enjoyable and quirky celebration of life, displaying People embracing their work.

The marketing campaign revolves round Dunkin’ Donuts espresso preserving busy People fueled whereas they’re on the go.

Dunkin Donuts slogan “America runs on Dunkin’”

This slogan join emotionally with the hard-working cross-section of People who hold this nation operating each day; from the development employee, to the lawyer and so forth.

The slogan seems on all merchandise type espresso cups to napkins.

Referring to Dunkin Donuts as simply “Dunkin” is manifested in 2018 rebrand during which “Dunkin’” drops the “Donut” a part of it’s identify.

Dunkin’ Donuts has been on a first-name foundation with its followers lengthy earlier than the introduction of its iconic tagline, “America Runs on Dunkin”.

Learn extra about this marketing campaign of official Dunkin’ web site.

eight. McDonald’s: “I’m Lovin’ It”

In 2003, Justin Timberlake helped launch the brand new McDonald’s advertising marketing campaign tied across the slogan “I’m Lovin’ It”.

The slogan has gone on to turn out to be by far the longest-running McDonald’s slogan in historical past and nonetheless stands robust at this time being an incredible instance of a tagline that resonates with the model’s audience.

McDonald’s meals won’t be your healthiest selection, however being wholesome isn’t the profit McDonald’s is promising – it’s that you simply’ll love the style of it.

”The phrase ‘I’m lovin’ it’ is turning into a part of the language,” stated Larry Mild, government vice chairman and international chief advertising officer at McDonald’s, in response to The New York Occasions.

McDonald’s slogan “I’m lovin’ it’”

How McDonald’s got here up with the slogan?

McDonald’s held a contest between 14 worldwide advert businesses, together with the business’s largest, however the profitable agency is a small studio referred to as Heye & Companion from Germany.

The thought was “ich liebe es,” which interprets to “I like it.” in fact accompanied by the “ba da ba ba ba I’m loving it”

McDonald’s debuted its marketing campaign in Germany in recognition of the company’s position after which rolled out english model within the US, UK and Australia.

McDonald’s continues to have the “I’m lovin’ it” slogan seem on most all of its product packaging; and has made no main announcement that the corporate will use some other slogan solely instead of this one any time within the close to future in response to Wikipedia.

How To Write a Good Model Slogan

  1. Maintain it brief and on level
  2. Set your self aside
  3. Spotlight a key profit
  4. Clarify your dedication
  5. Evokes an emotional response
  6. No damaging connotations
  7. Use the correct assets

Whenever you undergo my the highest 7 model slogans I listed above, you’ll discover few parts they’ve collectively.

They’re all good of their distinctive methods, however there are mutual traits that helped me provide you with ideas that basically work.

1.Hold it brief and on level

Slogans ought to by no means be longer than a sentence, something longer will grow to be jumbled and finally forgettable.

It’s greatest to stay to a quick, catchy line.

Whenever you verify the listing above, you’ll discover that the majority slogans persist with that sample.

2. Set your self aside

Apple’s “Assume totally different” was just like IBM’s “Assume,” however the slogan was created with one objective to thoughts: to set this model aside from the primary and all different rivals.

The primary function of a great slogan is to make your model memorable.

When individuals see it or hear it, they need to consider your merchandise and the corporate itself. It’s the impact that Nike’s “Simply Do It” has.

three. Spotlight a key profit

When you’ve got a bonus over your rivals, or in case your services or products has a singular profit, you have to use it e.g. like McDonald’s did with the “I’m lovin’ it” slogan – it’s not probably the most wholesome selection, however it’s so tasty!

Isolate one key space of your corporation, and discover a approach to combine it into the slogan.

Slogans are the primary impressions for a lot of potential shoppers, so it completely must stress the corporate’s value. One other nice examples is the KFC – “It’s fingers lickin’ good” slogan.

four. Clarify your dedication

Typically occasions, profitable slogans will clarify an organization’s dedication to its clients or a better function like Dunkin’ Donut’s did with the “America runs on Dunkin’” slogan.

If don’t have a singular product, promote the general public on belief and buyer care.

Slogans dedicated to customer support, particularly ones that assure high quality and satisfaction even when it’s on the firm’s expense, play extraordinarily properly with the general public.

5. Evokes an emotional response

Take into consideration your audience and the issues they face.

An ideal examples is the L’Oréal – “Since you’re value it” slogan that connects with the merchandise customers (ladies) and make them be ok with themselves.

Join with the audience on an emotional degree.

Make it about them (not you), take into consideration what do they really feel and how are you going to’re product make them really feel appreciated.

6. No unfavourable connotations

You need to all the time assume constructive and focus your slogan on one thing constructive. Take into consideration what do all individuals need? – They need to be completely satisfied!

Paint the brilliant aspect of life in a buyer’s thoughts.

Coca-Cola isn’t wholesome and not one of the sodas are, however they don’t fight that reality. They quite concentrate on constructive feelings, happiness, smiles, giggle and join it to the model.

7. Use the Proper Assets

When you and your group undergo a brainstorming session and don’t provide you with a superb slogan, that is the very first thing you need to do: repeat it tomorrow.

In the event you nonetheless can’t make it work, perhaps it’s time to rent a branding advisor.

Branding specialists are the least dangerous choice.

The most effective half is that branding specialists are a really reasonably priced choice for those who run a startup or a small firm.

Do You Actually Want a Slogan?

Many manufacturers don’t have a slogan.

However should you’re simply launching your startup or a brand new advertising marketing campaign slogan can solely do you nicely, however it needs to be nice!

The model design is necessary, nevertheless it’s equally essential to provide the model a voice.

Lately I created a slogan for my shopper, a startup firm Carwao – “Have a WOW car-buying expertise”.

Are you going to create a slogan in your firm?

Depart a remark under and hare it on social media.


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